Fundraising Consultants Blog

Mashable.com reported this week on a study by Eyetrackshop showing which part of big brands' Facebook pages get most attention.  The results were overlaid on the web pages as in the example here.

The results are surprising, but good news for us ordinary folk that don't have huge budgets.  For example, participants in the study almost always looked at pages’ walls first — usually for at least four times longer than any other element on the page.  Walls don't cost the earth!

On average, the smaller pictures above the wall were noticed 85% of the time, and the “likes” column was noticed just 58% of the time.  Other learning:

• Content matters! 
• Profile photos can be the difference between seeing and not seeing a brand 
• Generally, profile photos with faces in them got the most attention 
• Photos on the wall get attention - bear in mind when posting 

The Mashable article is well worth a read - lots of food for thought.

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