Fundraising Consultants Blog
Neuroscience and fundraising
Sarah Squire - Thursday, November 24, 2011
To be a fundraiser these days you have to be an expert in everything apparently. So you may want to watch this ten minute animation that explodes some myths as to the way brains work (the left/right thing for instance) and may well provoke some hard thinking as to what recent findings by neuroscientists mean for us fundraisers.
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